For those unfamiliar with the concepts of a lean startup, it was originally proposed in 2008 by Eric Ries.

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There might have ben some truth to it back in 1980, when Ries published his legendary Positioning, because TV still dominated the media landscape.

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Eric Ries is in San Francisco on Dec. 3rd and 4th for the first Lean Startup Conference , that has been fully booked.

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Collins Stewart analyst Daniel Ries writes in a research note this morning that he has had multiple conversations in recent days with various permit-issuing groups in Los Angeles County, and that most were unaware that there remained an outstanding permitting issue on the project.

FORBES: Connect

Eric Ries constructed the game plan in his book The Lean Startup.

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On this second point, he mentions several popular thinkers in the realm of entrepreneurship, such as Eric Ries, Steve Blank, Clayton Christensen, and Brad Feld, and recommends two novels that touch on entrepreneurship and business, American Pastoral and The White Tiger.

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In their seminal 1981 book, Positioning: The Battle For Your Mind, Al Ries and Jack Trout articulated a fundamental reality of consumer marketing.

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