In general, richer places and richer people are better able to survive and rebound.

ECONOMIST: Disasters are about people and planning, not nature��s pomp

The group's videos build on a rising chorus of voices calling for change in the way people from richer countries see those who live in poorer places.

CNN: Africa doesn't need our 'pity'

Academics get led astray when they argue about the causes for slow growth in some places and rapid place in others, or when they suggest fundamental reasons for why some countries are richer than others.

CNN: Is Africa much richer than we think? No one knows

Their hugely different numbers are not in fact because they really are that much richer than the rest of the places.

FORBES: Mississippi Is Richer Than the European Union