Being able to process every item of data in reasonable time removes the troublesome need for sampling and promotes an investigative approach to data, in contrast to the somewhat static nature of running predetermined reports.

FORBES: Volume, Velocity, Variety: What You Need to Know About Big Data

It is all part of a three-and-a-half year vine to glass process that mimics the process of how sparkling wines are made in the Champagne region, and the results can be tasted in a sampling session at the end of the tour.

BBC: In the kitchen with Viennese history