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But one gets the sense that he spends a lot of time in the elevator, starting many days in the new digital photo studio in the basement and then moving upstairs to sample production rooms and then the showrooms, which are divided by brand, gender and vibe.
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His first business was a photo studio in his village.
FORBES: Autos
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"It's a clever way to save money, " Anneli Sjogren, head of photography at IKEA, said during a recent interview at the company's sprawling photo studio in this sleepy southern town.
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Mahatta Photo Studio had been in the family since his grandfather founded it in 1915.
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The company got this effort under way while digging out from the damage to its logistics hub and photo studio near its headquarters in Chiba, across the bay from Tokyo.
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While many believe digital photography and phone cameras have doomed the industry, CPI's troubles were also connected to the details of its own product, said John Johnson, chief executive of Picture People, a competing photo studio with 150 outlets in malls and stores across the country.
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Until late in the last decade IKEA relied entirely on its sprawling photo studio here.
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As soon as the uploads are complete, the content becomes viewable (and downloadable) in Kin Studio using a highly-stylized interface consisting of a mishmash of randomly-sized photo tiles on the screen and a scrollable timeline that allows you to filter your photos and videos by date.
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In addition, photo and video files which have been stored on PlayMemories Online can now be accessed via PlayMemories Studio.
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