Your brand has to stand for something different relative to other brands in your category.

FORBES: What Rick Perry, Chevrolet And CBS Can Learn From Schweddy Balls

But is there something about that historical tide that is different from other scenarios in politics?

NPR: Black Conservatives Torn Between McCain, Obama

Maybe you'd watch other teams in the playoffs, if you could stomach it, but soon it was on to something completely different.

WSJ: Jason Gay: Do Sports Fans Need an Off-Season?