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From the beginning, the various milestones, modifications and perhaps revolutions in Internet marketing stemmed largely from changes and innovations in software.
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This may explain why most innovation in the industry involves changes in packaging and marketing, producing all that fussy paraphernalia, rather than changing what is in the bottle.
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That fast-paced approach is necessary because of the rapid changes in marketing and social media, says Joel, the author of Six Pixels of Separation: Everyone is Connected.
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In addition, the Knight Fellow will review the media outlets' current programming in order to make recommendations on changes in content that parallel the marketing and advertising efforts.
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She believes that fundamental changes have taken place in marketing.
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Most have not modified their marketing and sales approach to take account of changes in customer buying behavior.
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Even though the changes are disclosed on Fidelity's website and in marketing material, some advisers said the new deal wasn't as sweet as Fidelity suggested.
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The NPS managers are very senior Marketing Heads in the Business, so they are empowered to make radical changes when needed.
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He asked if we had a dedicated graphic designer on-staff in order to adapt to daily, dynamic changes and adjustments to our marketing content, messaging and imagery.
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In barely ten months he has made dramatic changes, emphasizing flashier products and marketing, new Web sites to handle customer complaints and ideas and a bigger push to sell value-added services.
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When Hurricane Sandy devastated the shoreline around the Northeast, we were reminded how, from a marketing perspective, breaking news and trending topics sometimes call for quick changes in messaging and creative content.
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