One senior woman told the report that engineering needed to improve its image in line with the "Hollywood-ization" of other careers such as medicine and law.

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In advance of the conference ask every speaker and panelist to send you two tips, under 100 words each, with a title that is five words or less, with apt embedded links in the text, a one line bio with up to three links and an image to go with the tips and a head and shoulders photo of the contributor.

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At the age of35, Linda Arroz made a major career change: from a working on the assembly line at a General Motors plant as a spot-welder to an image consultant in the corporate and fashion worlds.

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