One of her findings: The majority of employers in her study described their firms as having distinct personalities that come from the hobbies and presentation styles of their employees.

FORBES: Employers Hire Potential Drinking Buddies Ahead Of Top Candidates

With that in mind, Dr Fefferman has talked with Blizzard's programmers and she says they are willing to entertain the idea of incorporating diseases or other risks into their virtual world in order for her to study them.

ECONOMIST: Epidemiology

In her second year of study she was hired by the Seven Network as their political researcher and her research was published for use during the NSW State Election in 2003.

CNN: CNN Profiles - Lynda Kinkade - Anchor