While the C-MAX Energi nameplate is new to the U.S. market, the technology and design has proven itself already in other ways and in other places with its fresh, modern style that provides plenty of utility.

ENGADGET: Ford C-Max Energi pricing: $29,995 after a federal tax credit, available this fall

But a fresh face, and a change in style, would have made it easier for other countries to engage with Iran.

ECONOMIST: Iran's election

Winona Ryder, in the central role, has a fresh, natural style that makes even the most contrived dialogue sound authentic.

NEWYORKER: Reality Bites

Dotz points to Chicken of the Sea's mermaid, who recently morphed from a classic 1950's mermaid to a Walt Disney-style Little Mermaid character in an attempt to remain fresh.

FORBES: Magazine Article

But in Hong Kong little stays the same for long, and in recent years chefs have begun taking fresh approaches to native-style dim sum, bringing a dash of extra excitement to a meal that wasn't exactly lacking in popularity in the first place.

WSJ: The Best Dim Sum in Hong Kong | In Search Of

Riffel cooks simple, fresh South African food, using local ingredients prepared in a style strongly influenced by his Cape Malay background. (The Cape Malay community comprises ethnic Malays who began to emigrate to Cape Town more than 200 years ago.) "The food Reuben cooks is the food I knew growing up in the region, " says Ntezo.

WSJ: Luvo Ntezo, South Africa's Rising Wine Star | The Shift

Komsomolskaya Pravda is Russia's best-selling paper with an emphasis on news rather than analysis, but in its way it has provided a fresh insight by concentrating on the style of the campaign.

BBC: Russian media follows its paymasters

The head chef worked in several Michelin 3-star kitchens in Europe before returning home to cook the finest steaks, along with ultra-fresh seafood that Fervor prides itself upon, in the classic Argentinean style over a smoldering fire of ashes.

FORBES: Fervor, Buenos Aires, Argentina

"The vast majority of the Scottish salmon exported to the region is fresh salmon, underpinned by its increasing popularity for use in sushi-style foods, which further demonstrates that top chefs regard it as a premium and high quality product, " he added.

BBC: Salmon exports to Far East 'at record high'

Its style is aromatic, fresh and floral with elegant notes of orange blossom in a harmonious blend with citrus and juniper.

FORBES: For Bartenders, By Bartenders: Deluxe New Gin, Rum, Tequila And Vodka