I'm currently in the process of kick-starting my experiment, with the help of my mentor, Dr Bernie Hogan from the Oxford Internet Institute.

BBC: Facebook profile photo experiment goes live

By teaming up with Kmart, Sears can take this experiment a step further and, in the process, save both companies a lot of money.

ECONOMIST: Merger at the mall | The

The market's advantage is that it allows things to evolve in a very human way, through a process of constant experiment, involving the free choices of millions of people.

ECONOMIST: Liberty, equality, humility

Friday's meeting was designed to begin this process, with hopes that other scientists will find inconsistencies in the measurements and, hopefully, repeat the experiment elsewhere.

BBC: Speed-of-light results under scrutiny at Cern

The process reverses electrolysis, which many may recall from a high school experiment that involved placing two electrodes in water, passing an electric current through them and collecting the hydrogen and oxygen that bubbled off.

CNN: Bus showcases fuel cell technology