In everyday language, the researchers are working on clever tools that make it easier to negotiate online, establish reputations and make forecasts.

ECONOMIST: Techniques, not technology

"Trademarks as opposed to use of a word in prose or everyday language are two very different things, " it said.

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However, it was important that it also remained in use as an everyday language.

BBC: Carwyn Jones

The right's most notable linguistic achievement isn't its skill in coining distracting catchphrases, but its success in capturing the language of everyday political discussion.

NPR: 'Talking Right': Why the Left Is Losing, Linguistically

Striving to navigate everyday challenges in an unfamiliar culture and language, immigrant families often work grueling hours for over twenty years to purchase a home.

WHITEHOUSE: Champions of Change Blog

The same rationale can be applied to everyday manifestations of political correctness: in language, for example.

ECONOMIST: Economics Focus: The PC crowd | The

In a high-stakes negotiation, as well as everyday bargaining situations, body language skills can give you an advantage.

FORBES: President Obama, Congress, and the Body Language of Negotiation