Thus, companies lack the necessary in-depth insights into their fan base needed to take action and capitalize on the marketing opportunities.

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Glassdoor.com, a jobs and career community where people share salary information and workplace insights, took an in-depth look at the companies that pay marketing employees the most.

FORBES: The Best Paying Companies For Marketing Professionals

Glassdoor.com, a jobs and career community where people share salary information and workplace insights, took an in-depth look at the companies that pay these sales representatives above average.

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Glassdoor.com, a jobs and career community where people can post salary information and workplace insights, took an in-depth look at the companies where salespeople earn the highest annual commission on sales, based on at least 20 salary reports for each company.

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He says even data as in depth as his genome and medical records does not provide especially deep insights into a person.

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For a much more in-depth look at the toys and the game itself and some great insights, check out this piece by Andy Robertson.

FORBES: Connect

In that context, your decision on whether or not to participate in the social revolution could very well determine the role your company plays in the ongoing cycle of creative destruction: will your company be among those that have the insights and depth of engagement to create the new, or will your company simply be among those that get pushed aside and rendered irrelevant?

FORBES: The PC Killers: Creative Destruction and the Social Revolution