Indeed, virtualization is the next big thing in data centers, where it's heralded for reducing infrastructure costs by making existing hardware work harder.

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But the potential of UPS' technology and its tremendous resources, including two big data nerve centers in New Jersey and Atlanta, extends beyond the movement and monitoring of boxes.

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The location of those data centers is important, Greenpeace argues, because data centers -- basically big warehouses full of computers that store data "in the cloud" or online rather than on home machines -- are such big users of electricity.

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InfoChimps is creating a big data cloud that is optimized to connect to corporate data centers to allow companies to plug in directly to huge quantities of data without having to move it.

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By this November Hurd will have rotated a thousand HP consultants through the new data centers, educating them in how to sell "spend to save" projects to big accounts.

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