If anyone goes to bed with devices plugged in next to your bed, please stop.

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Cover your house with books (even if you have a kindle like me we still have piles of books everywhere), have a nightly family reading hour where someone reads out loud, spend weekend mornings all snuggled together in bed with your favorite book.

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But the first rule of CSR (and of consulting in any other area) is to be true to your own social purpose, and that means only getting in bed with the right partners.

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Although riding on a Boeing jetliner is statistically much safer than lying in your bed at home, few members of the flying public are conversant with the thousands of safeguards built into aviation hardware and training procedures that have resulted in no domestic jetliner crashes for over a decade.

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Using your living room or bedroom for your office might tempt you into being unproductive with a TV and a bed in such close proximity.

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Banks are reluctant to lend money to start-ups unless they are already making a profit, so if you want to expand your business, getting into bed with a multinational is often the only game in town.

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Keep a pad of paper and pen by your bed, that way, when you wake up in the middle of the night with a burning question, you can write it down before you forget.

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