What made this spot so powerful was that it tapped into something authentic about the brand in a happily unexpected way.

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Bill Gates has lately gained acclaim in perhaps a most unexpected way: for how he gave up day-to-day control of his software company.

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From "pina colada pillow" cocktails to extracting the unique flavor of prawn heads, his kitchen team provide the unexpected in a way the surrealist would likely have approved of.

CNN: Ferran Adria: The wizard of gastronomy

On Facebook, for example, two-factor authentication is triggered when users try to log in in an unexpected way, such as from a computer in a different country.

BBC: Technology

Examples cited in the announcement include the presence of substances new to the food supply, allergens presented in an unusual or unexpected way (such as a peanut protein in wheat) or increased levels of toxins found normally in foods.

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"It needs to be glamorous and it needs to be beautiful, but their hope was that I could do that in a way that seemed unexpected, " he said.

WSJ: Tony Award winner brings Broadway to Oscars

In places like Canada, where the need to hire and deploy government personnel in a more rational way is recognised in principle, at least, sensible changes have had unexpected results.

ECONOMIST: Public-service careers

This week held some truly unexpected breakthroughs as scientists in China figured out a way to create brain cells from human urine, and researchers at Rice University and CUNY developed batteries that are fueled by the dye from madder roots.

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The words of the questioning and thoughtfully realist girl next door have a way of finding an audience, even in the most unexpected of individuals.

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