The third area Snabe sees driving the business is an SAP innovation the company calls in-memory computing.
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One of the final themes that resonated in Zurich relates to the potential long-term impact of in-memory computing.
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In their views, the IT architectural transformation driven by in-memory computing might be as profound as the business transformation one.
FORBES: In-memory Computing and the Wisdom of the Telco Crowd
Immersed in reinvention for the past few years, SAP has rejected the status quo with solutions like SAP HANA in-memory computing.
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We are also currently using SAP In-Memory Computing technology to offer our marketing and sales organizations real-time insight into the marketing funnel and sales pipeline.
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The metrics around in-memory computing will continue to get better.
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In-memory computing is getting a lot of press these days.
FORBES: In-memory Computing and the Wisdom of the Telco Crowd
Telcos need the ability to analyze this big data quickly and effectively and are turning to the new analytics infrastructure with in-memory computing to crunch the data in seconds vs. days.
The advancement of technology, especially in the areas of big data, in-memory computing, the cloud, and mobile, further put the spotlight on analytics in the sports and entertainment industries.
However, what struck me most in the conversations that came out of the SAP Telco Executive Advisory council was that in-memory computing was already accepted as a transformational technology by our panel.
FORBES: In-memory Computing and the Wisdom of the Telco Crowd
Redefine the database market with in-memory computing.
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Although there is room for discussion around the rate of evolution of IT landscapes in an in-memory computing oriented environment, one thing is clear, and that is alignment of current and future IT investment should be aligned with a continued momentum in mind.
FORBES: In-memory Computing and the Wisdom of the Telco Crowd
In a different, though parallel, category, Allianz Group Chief Information Officer Ralf Schneider suggests 2012 will see strides in "in-memory data management, " which will pave the way for real-time enterprise computing.
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