Virgin Atlantic's first A330-300 aircraft, which took flight in April, has a new entertainment system that lets flyers rate in-flight movies via the seatback touch screen.
It's a small DVD player shaped like a laptop computer with a small screen that is more or less aimed directly at frequent fliers who share our opinion of in-flight movies.
American Airlines is testing a new video streaming product from Gogo, an in-flight internet provider, that allows passengers on US flights to rent movies or TV shows onboard and watch them on their own wi-fi enabled laptops or tablets.
In another model being pushed by incumbents in the in-flight entertainment business, airlines install a plane-wide content-streaming system with an array of movies, TV shows, games and other content, generally alongside broader Internet access.
Business class passengers on El Al Israel Airlines and French carrier Open Skies are given an iPad to watch movies or listen to music, and Swiss regional carrier Skywork uses them for its in-flight customer satisfaction survey.