If so they can provide developers an alternative to Google Play for in-app purchasing.
FORBES: Amazon Coins Will Be A Welcome Disruption To Android Developers
After all, EA will want this game on as many handsets as possible to encourage in-app purchasing.
FORBES: EA Take The Real Racing Line To Understand Freemium Mobile Games
In 2011, Apple revised its in-app purchasing policy, requiring users to re-enter their account password before paying for enhancements within games.
CNN: Apple settles suit over in-game iTunes purchases by kids
We hope they aren't making too many grand plans to bring Microsoft's newly added in-app purchasing support to every title, however.
In-app purchasing is a wildly popular feature on iOS devices and in the Android Market, allowing app developers to cash in on their existing userbase.
FORBES: Amazon Adds In-App Purchases To Give Developers More Ways To Monetize
Amazon Appstore's In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience.
Competition is going to be good for the Android ecosystem, and Google Play against Amazon Coins for in-app purchasing is going to be an interesting struggle to watch.
FORBES: Amazon Coins Will Be A Welcome Disruption To Android Developers
Amazon announced an In-App Purchasing service, making it easy for Amazon Appstore developers to offer digital content and subscriptions for purchase within apps and games that are available on millions of Kindle Fires and other Android devices.
We're also told that total downloads of the SDKs for In-App Purchasing and GameCircle have more than doubled since the Kindle Fire HD launch and availability of the Kindle Fire HD development resources, while the number of devs with In-App Purchasing incorporated in their apps more than doubled in the third quarter of the year.
SEATTLE--(BUSINESS WIRE)--Feb. 5, 2013-- (NASDAQ: AMZN)-Amazon today announced another new way for app and game developers to make money on Kindle Fire-introducing Amazon Coins-the new virtual currency for purchasing apps, games and in-app items on Kindle Fire.
ENGADGET: Amazon announces Coins, a virtual currency coming to the Kindle Fire in May
But when it started sliding down the charts in September the duo decided to make it a "freemium" app, which instead relies on players purchasing in-game coins and special powers with real money.
WSJ: 'Temple Run' Game Developers Find Gold in Coins and Screaming Apes | Creating
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