All have seen their share prices ease back down over the past three weeks, after the storm spurred an impulse buy for investors figuring that all the damage in Louisiana and Mississippi would bring big business to the big home builders.
And the end of each aisle - the "impulse buy" space - is also stacked with cans of lager and cider, so selecting and purchasing alcohol is just part of the weekly shop rather than something that we have to think about doing.
These emotions in turn trigger an almost irresistible impulse to buy and sell at exactly the wrong moment.
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Your KFC is doing well at the expense of more expensive restaurants because Americans really do eat out more than we did as kids, Rich, and the impulse-buy urge as you are driving by the fast food location is clearly very powerful.
Although Daphne is drawn to the Kennishes, their entitlement puts her off. (Their first impulse is to buy her a car.) The girls become friends, although they get off to a shaky start, since Bay quickly recognizes that Daphne is the daughter her parents might have preferred.
Don't buy on impulse, when you're buoyed by tropical cocktails and beautiful sunsets.
One of those impulse items that you buy now and justify later.
"Too many of us buy sunglasses on impulse, let's say at an airport, " he says.
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And he said that Apple, through its iTunes and Apple stores, had access to a hundred and twenty-five million credit cards, which would make it easy for consumers to buy books on impulse.
Instead, they act out of impulse, rushing and racing to buy products filling the needs and desires of ruthless marketers, rather than their own.
Finally, it helps that books are quasi commodities -- there's no need to try them on before you buy -- and that they're small-ticket, impulse items that are easy to ship.
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