Happy Employees: Giving people the time and permission to express their creativity and curiosity can yield an incredible payoff in terms of improved morale.

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If your people know that, say, you intend to double your number of retail outlets over the next five years, they'll respond with significantly improved morale and productivity.

FORBES: Leadership

He also says, "We have heard from a number of CEOs who tell us of multiple benefits their organizations receive from the World's Most Ethical recognition, " including retaining customers because of the increased trust that such third-party recognition brings, and improved employee morale.

FORBES: Leadership

The TUC's report also suggests that it would also lead to employers benefiting from a workforce with improved productivity, morale and health.

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As noted by The State of Corporate Citizenship in the United States 2009, The Hitachi Foundation and Boston College, a good reputation is increasingly linked to bottom line benefits such as improved sales, license to operate, employee morale and productivity, and retention of top talent.

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Employee morale can also be viewed through the prism of improved customer service.

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The report said performance levels were expected to improve when the weather improved and there was a reduction in sickness and an increase in staff morale.

BBC: Ambulance