Firms on the lookout for ways to improve their image and NGOs hoping to bring about meaningful change seem like natural partners.

ECONOMIST: Business and NGOs

They are also desperate to improve their global image.

ECONOMIST: America's particularities will survive George Bush

My own view is that if unions did less protection of mediocrity and more protection of wages and benefits, their general image would improve drastically.

FORBES: Getting Rid of Bad Teachers

The people of Tunbridge Wells are being urged to come up with their own designs to improve the town's image.

BBC: Tunbridge Wells residents urged to come up with plans

"Ronaldo can be viewed in the same bracket as Beckham when it comes to global commercial impact, if their image is controlled right and Real Madrid improve their results in the UEFA Champions League as a result of their arrival, " said Professor Simon Chadwick, Director of the Center for the International Business of Sport (CIBS) at Coventry University in England.

CNN: Platini hits out at Ronaldo Real Madrid deal

Earlier this month, Beijing called on its nation's tourists to improve their behavior, with Vice Premier Wang Yang stating it was important to project a good image of Chinese tourists.

CNN: SHARE THIS