The aim of the project is to improve the processes behind the 999 service as the number of calls increases.

BBC: Technology tackles bogus 999 calls

Garanti Pension and Life used Microsoft Dynamics CRM to establish a 360-degree customer view and streamline key processes, which, in turn allowed them to reduce customer service resolution times by 75%, improve sales efficiency by 25%, and ultimately increase the average customer contribution rate by 43%.

FORBES: Insurance Companies Adopt CRM Tools To Boost Productivity