This trend is readily evident in the IAB Internet spending reports for the last three years, where performance based advertising has gained share at the expense of impression based advertising models.

FORBES: Beyond The First Moment Of WOW

My friends who study advertising as both a reflection and shaper of cultural norms would not disagree with my impression: We talk about the death of command and control leadership, and praise the rise of a new, more collaborative, breed of leader.

FORBES: Why Command-and-Control Leadership Is Here to Stay