Once the posture test was over the participants received their new statuses and the researchers measured their implicit sense of power by asking them to engage in a word-completion task.

ECONOMIST: How you hold yourself affects how you view yourself

That, in a sense, is the implicit promise of the iPhone to consumers.

FORBES: With The iPhone 5, The Style Is The Substance. What's Wrong With That?

But when the cold calculus of logic is swapped out for the gut-sense of intuition, this is the implicit system at work.

FORBES: Mind Hacks: How Innovators Really Arrive At Their Big Ideas