Both struggled to make a significant impact and switched to ARM CPUs for the second generation of their products.

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McQuaid had his back turned when Cooke came in at full speed and raised his left arm just before impact.

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This year looks to be no easier for the company as the CPU market will get more crowded by the entry of ARM-based processors and shortage will impact results for at least Q1 2012.

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Nick Vitalari and I write about the impact of business ecosystems in our new book The Elastic Enterprise and as ARM represents a very interesting case of an ecosystem at work, it might also illustrate some truths about how the new business environment operates.

FORBES: Intel vs ARM: Battle of the Business Model