The Magic is Might Experience is an in-character, four-month, alternate-reality game that invites Harry Potter fans to immerse themselves into the events of Harry Potter and the Deathly Hallows, from the moment Voldemort took over the Ministry of Magic to the Final Battle of Hogwarts.

FORBES: Magic is Might Brings Harry Potter To Life

Car companies that figure out how to fully immerse the vehicle into that digital ecosystem will have a clear advantage, he said, just as Apple did with the iPhone.

FORBES: Think How Much Smarter Your Car Will Be In A Few Years

And the method of doing this is to immerse the computer itself into mineral oil.

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When people first immerse themselves in such frigid water, their bodies go into "cold shock, " and they start gasping for air, which puts a strain on the heart.

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While other young composers were plunging into new sounds, Sir Michael continued to immerse himself in the past, in the works of musicians of the 17th and 18th centuries, and finally, Beethoven, whom he had turned away from as a boy, fearing undue influence.

BBC: World: Analysis