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It takes a very good salesman with immense PR and a great deal of persuasive messaging to get the buy-in on taking those hair cuts across the board.
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"Chopin is a great mystery, despite his immense popularity, " Mr. Pollini said.
WSJ: Maurizio Pollini: Not as Others See Him | Cultural Conversation by David Mermelstein
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The people who chose him as their target and the UN knew that he was the most effective international civil servant in the country, and I might add to all people watching tonight in the United Kingdom, a very great man, whose loss is immense to all of us.
BBC: Richard Holbrooke
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It seemed to explode all round the ship with an overpowering concussion and a rush of great waters, as if an immense dam had been blown up to windward.
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Sobczak says in order to be a successful salesperson, one must be motivated and self-disciplined, confident and positive, a great interviewer and performer, and have an immense desire to learn.
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Look at the length of the books, the Harry Potter stories so far, it's immense, children are following every word of it with great avidity because it's a story, anybody will follow a story.
BBC: News | BREAKFAST WITH FROST | Interview with Philip Pullman