The key factor in terms of better handling and acceleration, meaning more immediate pleasure in driving, is the power-to-weight ratio.

FORBES: Connect

What all the scanning research is showing is that people get immediate pleasure and pain from obtaining and losing money.

FORBES: Magazine Article

To a smoker the immediate, guaranteed pleasure of a good puff outweighs the long-term potential of cancer.

FORBES: Nothing Comes Between Me And My SUV