However, I still urge you to see it in IMAX 3D, the experience is wonderful and you will get a true sense of the implications the new frame rate has on the future of 3D viewing.
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One-third were Imax and 3D screens while the rest were regular 2D screens.
Last year, it agreed to allow an additional 14 Imax or 3D films over and above the quota of 20 foreign films.
Tying it back to Avatar, he notes that those ticket sales were also boosted by IMAX and 3D pricing, making its haul equally scoff-worthy.
While on the surface the movie industry is raking in the dough, the problem is that this is coming from increasing ticket prices from IMAX and 3D as you have already pointed out.
Notably, those films did not have 3D or IMAX surcharges boosting their totals.
Helping the box office was the increasing percentage of movies that came in the 3D and IMAX formats as they bumped up ticket prices.
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Shrek Forever After, the fourth installment would be the largest launch of an animated film showing at around 9, 500 screens, a record number of which were 3D and IMAX showings which command premium pricing.
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Thor: The Dark World, directed by Alan Taylor, opens overseas in late October and drops in the US on November 8th in the usual 2D, 3D, and possibly IMAX formats.
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Companies include: The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony Pictures Entertainment, Pixar, ESPN, BSkyB, Panasonic, XpanD 3D, Dolby Laboratories, 3ality Technica, Masterimage 3D, RealD, IMAX, StereoD, National Geographic Cinema Ventures, CCTV China, Korea Telecomm, Intel, THX, Microsoft, Technicolor, Samsung, Sony Electronics, MobiTV, BluFocus, Walt Disney Studios, Eutelsat, Turner Broadcasting, Vizio and others.
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The film will have its UK release in 3D and 2D in selected cinemas and Imax two days after the royal premiere on 14 December.
Since HFR and 3D have only been together in a handful of IMAX films and theme-park rides, seeing both must have been a shock to CinemaCon viewers, and the rest of us might also need time to adjust -- probably in direct proportion to our film-going experience.
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