This proliferation of creative and imaginative new ideas for Kinect, which we call the Kinect Effect, will expand even further with our commercial release of Kinect for Windows.

FORBES: Microsoft's Kinect for Windows Priced $100 More than Xbox Version

It's romantic, clever, beautifully achieved, imaginative and, a bit like ELO, the score has an effect on your emotions.

BBC: Ad Breakdown's review of 2005