The identification of more than 10, 000 participants by name was completed by tagging individuals in Facebook, breaking a record for the number of tags in a given image to date.

FORBES: The Rise of Crime-Sourcing

Sure, we've seen hypothetical approaches before, but this rendition lacks the mess and time requirements of previous methods by allowing customers to snap an image of their face, and then scan electronic tags of interesting looking makeup in order to dash their on-screen persona with whatever they please.

ENGADGET: Japanese department stores trialing virtual makeover machines