We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.

FORBES: Quick Take

This strategy has spawned a frenzy of corporate image-building (and numerous mergers, too).

ECONOMIST: Marketing energy

Target's strategy is in many ways the mirror image of Wal-Mart's, since the two companies' product offerings are converging.

ECONOMIST: Retailing

The latest deal reflects Polo's strategy of using elite sporting events to boost its image.

WSJ: Polo Ralph Lauren Lengthens Its Olympic Run

It was Kevin Gardiner, head of global investment strategy out of London, who used the beverage image.

FORBES: The Barclays Bulls

In part, the strategy was to use social media to promote the image of PepsiCo as the good company, and, it was hoped, to colonize some part of the digital generation as the next Pepsi Generation.

NEWYORKER: Snacks for a Fat Planet

The strategy to keep those draws coming is to push the image of Brooklyn as hip and cutting edge.

FORBES: Kentucky Will Inaugurate Barclays Center College Schedule

Team Bad Company figures that despite sport fishing's image as a wealthy man's sport, the right promotional strategy will lure fans of different income levels.

FORBES: Magazine Article

"Patents and innovation are a critical component of Aptina's strategy, and Aptina's patent portfolio is the largest and strongest in the image sensor industry, " said Bob Gove, President and CTO of Aptina.

ENGADGET: Aptina and Sony cross-license their camera patents, Nikon smiles