We call this new imaging technology femto photography because we capture a segment of the image with a flashlight (in this case, a laser pulse) on for a few millionths of a billionth of a second (or a few femtoseconds) and an exposure time approaching a trillionth of a second.

CNN: A camera that can see around corners

As if that wasn't enough, a whole slew of images of the camera have just surfaced on RiceHigh's Pentax Blog, along with a complete (but not exactly verifiable) spec list, which offers such details as a 3-inch VGA LCD, continuous JPEG shooting at 5.2 frames per second, a viewfinder with 100% image coverage, a new 77-Segment Multi-Pattern metering system, a built-in AF assist light, and an integrated HDR mode, among countless other features.

ENGADGET: More Pentax K-7 details, pictures leak out ahead of launch

But take a shirt and turn it into an image (a promise of hipness, say), aim it at a specific customer segment (such as young Filipinos in Hong Kong), and display it to them in the right setting and with enthusiastic service, and you have both differentiation and a winning business model.

ECONOMIST: Asian companies and the China challenge

Morningstar analyst Damien Conover said the consumer segment has been a chief revenue generator for the company in the past, but their "tarnishing image, " resulting from the product recalls, has been detrimental to the sensitive sector.

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