And of course, the development of a brand image is only part of the story.
Either way, perhaps the most interesting thing about the hire is that RIM just underwent a major renovation of its brand image around the time of the Bold and Storm releases -- and BlackBerry users tend to love the way their devices generally operate (Storm notably excepted), so any jarring change to the experience risks alienating huge swaths of the base.
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The global network structure of the largest public accounting firms sells a brand image of strength, confidence, and cross-border seamless service delivery.
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Even more significantly for its public image, Citigroup was careful to retain its identifying brand image of the red umbrella, which came in the original acquisition of Travelers in 1998.
While the Facebook IPO dominates the headlines (Blog of February 15, 2012), less focus has been given to the image of the KODAK brand, now fading and curling at the edges.
As a result, his business roots are steeped in the practice of protecting the image of a retail brand, which is what the Carolina Panthers unquestionably are, and what Newton is becoming through his growing trough of endorsements.
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"An Internet company has to build its brand up from scratch, in terms of software, order fulfillment and brand image, " Netessine says of Amazon's dominance.
From the book's publication, the brand image of Xerox was no longer what Xerox wanted it to be.
That may not sound like a lot, but the potential damage is much greater for the brand image of both brands.
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To a UK audience, "I'm lovin' it" recalls The Sun's recent "we love it" campaign (another example of a market leading brand with a bit of an image problem, going for feelgood inclusivity over triumphalism).
That has helped preserve the brand's image of luxury and exclusivity.
We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.
The iPod has done wonders for Apple, providing not only profits but a positive brand image to a swathe of new young consumers.
This posture keeps the company on the cutting edge of technology and builds its brand image while limiting investment risk.
But midlevel Mercedes managers have been unwilling to share much else, for fear of sullying the luxury brand's image.
Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
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Companies with image problems are still powerless to prevent a certain amount of brand bashing.
This new camera model is part of the Liquid Image Xtreme Sport Cams (XSC) Brand Line which revolutionizes wearable cameras.
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It also believes it does not suit the brand image to sell the designer jeans alongside tins of baked beans.
Self-Image: Sampson argues not for vanity, but for the brand of pride that is defined as self-confidence.
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That image needs to be large so that it captures the essence of the brand, rather than a thumbnail.
The German side is acting as if it is still alone, partly for fear of sullying the imperious Mercedes brand with the rugged Chrysler image.
He says that they can help deliver a superior level of customer service, strengthening the carrier's brand image and differentiating them from competitors flying similar routes.
This is exactly the situation top brand marketers find themselves in with the recent ascendancy of image-based social media networks like Pinterest and Instagram.
When rumor on the street is that the brand did not behave like a responsible adult, the image of infants talking may be a little too close to consumer perceptions to be the best choice.
While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.
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And on the heritage front, Ford hopes to capitalize on what it says is an actual brand image in China, based in part on TV images of U.S. presidential limousines through the years as well as the Lincoln Continental that former President Richard Nixon brought with him on his historic visit to China in 1972.
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In a piece for MarketingProfs earlier this year C-Level Exec, Improve Your Brand Image by Using Social Media I wrote about the results of a CEO survey conducted by BRANDfog which revealed the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.
Brand anchors are points of consumer experience that lock down this image.
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