The company uses image-matching technology to identify the objects inside of images.

FORBES: With $10.7M More, Luminate Launches App Store For Images

She can also tap the mirror to view different colors, find matching shoes and send the image to her Facebook profile.

WSJ: New Technology to Lure Shoppers

Google's technology would have let cellphone users take pictures of people, then conduct an image search on Google to find a person with matching facial features.

WSJ: Police Adopting iPhone-Based Facial-Recognition Device by BI2, Raising Civil-Rights Questions