Brand anchors are points of consumer experience that lock down this image.

FORBES: Connect

The industry's image has been dented in recent years, with concerns over lock-in clauses, endowment mortgages and overpriced home insurance tied to mortgages.

BBC: cash machine

Were I to portray this with a visual image it would have to be that of a boat in a lock: life is slowly and ineluctably raised by time seeping in from all sides.

NEWYORKER: Total Recall

The closer the sphere, the bigger it would be on the camera image and no matter which way you held the controller, the PS3 would still be able to lock on it as the shape of the sphere would not change, only its size.

FORBES: Connect