For better or worse, you know a company is serious about putting forward a clear image of itself when it submits to an interview with Charlie Rose.

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It says a lot about Australian attitudes on the subject that Ms Gillard's image-makers clearly saw the sit-down interview with Channel Nine as a plus rather than as a negative.

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"People are more interested in changing my image than I am, " she said in an interview.

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His objective during the interview should be to create for himself an entirely new image.

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At Wimbledon in June her image suffered a further blow when she lost her temper in an interview with a BBC reporter who suggested she needed to refocus on her game.

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In an interview last year with the Haitian Times, Marcelin spoke of the image of a drum that adorned public awareness stickers.

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To help shore up its image, Toyota contacted Digg Feb. 1 to ask about setting up Dialogg interview, which would run on Digg's nascent question-asking platform.

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Banned for life last year from competing in sanctioned sporting events, stripped of his seven Tour de France titles as a result of his long-denied involvement with doping, and having lost most of his endorsement deals, Armstrong is back in the news this week in a tell-all (or tell-some) interview with Oprah, marking the start of a public campaign geared towards restoring his image.

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