With the increasing growth and mass appeal of image-savvy social media apps and smartphones (equipped with state-of-the-art camera lenses) Greenfield-Sanders understands his lofty position as the poster child for portraiture.
Moreover, we believe Nike could recover its growth pace in China as it is taking steps to bring down its regional inventory levels, increasing its marketing activities to enhance its brand image, and realigning its product portfolio to suit Chinese preferences.
While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.