Doing it with a player in such dire need of image improvement could be a Herculean task.

FORBES: Magazine Article

Dr. O'HANLON: I think his supporters are right when they talk about the improvement to our image that will occur on January 21, if not this week.

NPR: Obama Must Manage Great Expectations

The development agency says the plan is not about image, but a real improvement in service standards, particularly for the business visitors who spend one tourism dollar in three in the capital.

ECONOMIST: Overpriced, and rude too? That was last year