But Egypt's image as a tourism destination has suffered since the Arab Spring erupted in Tunisia just over two years ago and spread across the Middle East.

CNN: Egypt's tourism minister: Webcams will prove we're safe

Whisky has also suffered from its image in these markets as an old man's drink.

ECONOMIST: Scotch whisky

Like Spencer, Lowry has suffered from a distorted public image.

ECONOMIST: Singular visions

Indeed, not since Three Mile Island has the American nuclear industry suffered a greater setback to its image and credibility than that delivered by Spokesman Boucher.

CENTERFORSECURITYPOLICY: Center for Security Policy | CIENFUEGOS �� ��A HUNDRED FIRES��: MUCHAS GRACIAS MOSCOW, BUT NO AMERICAN CHERNOBYLS