The IRS explicitly allows entertainers to deduct unusual outfits used for income-generating performances but frowns on deductions aimed solely at maintaining an image.

FORBES: Lady Gaga's Potentially Meaty Tax Deduction

These patterns of action, either the well constructed image plant or the viral propagation of a fetishistic content type, are both highly effective at generating disproportionate reactions.

FORBES: The Hoaxer, The Troll And The Running Of The Digital Herd

Buttonwood has been a fan of ultra-long bonds until now, warmed by the image of a generation of oldsters wandering off into the sunset clutching their perfectly tailored, income-generating, supercreditworthy bonds.

ECONOMIST: Buttonwood