For decades the NFL built its image around Vince Lombardi, the quintessential dictatorial coach.

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At State College, the name of a popular football camp-out is now called "Nittanyville, " rather than "Paternoville, " and a famous local mural no longer shows a halo painted above the image of the school's former head coach.

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No one has a mental image of Henry (Red) Sanders, the coach who used the phrase first.

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After a brief meeting, also attended by chief executive Ron Gourlay, coach Carlo Ancelotti said "protecting the image of the club" was crucial.

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While its competitors resorted to promotional activity during the holiday season, Coach refrained from offering such discounts to protect its brand image.

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He was a popular choice when appointed as successor to Bob Dwyer as Tigers coach in 1998 and moulded a side in his own image - hard as nails in the forwards and very difficult to play against.

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There's a Brake Coach feature on the left cluster, while the right cluster is home to an image of green leaves that represents general fuel efficiency.

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And for coaches and others with an interest in analyzing an athlete's performance, the free "JVC CAM Coach" app for iOS and Android allow annotations to be made on the playback image.

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