Valleywag's specialty, however, remained afflicting those who thought they had built a buffer between their business and personal practices and their image, with stories such as a running series on the trouble at Google's vaunted free cafeterias.

FORBES: Magazine Article

In short, Buffer wants to improve the painful experience of sharing any link, image or video you come across more conveniently to all your social media accounts from one place.

FORBES: Buffer - A New Social Sharing Standard?