This strategy has spawned a frenzy of corporate image-building (and numerous mergers, too).

ECONOMIST: Marketing energy

By offering free wi-fi, or a better breakfast, or other enhanced services, they market themselves to repeat customers more effectively than if they spent all the money on more billboards and image-building ads.

FORBES: 3 Ways To Get Back On Track If Your Marketing Isn't Working

To produce an image, you need to start off by building a life-like model, no mean feat with something as intricate as a fly or an ant.

ECONOMIST: Three-dimensional imaging: Model business | The

The wild card, however, is how it will address the iPhone issue and how analysts will weigh the risks posed by the image damage and legal actions regarding anti-competitive behavior that appear to be building traction.

FORBES: Does iPhone 4's Antenna Problem Make AAPL A Buy, Sell Or Hold?

Optical correlators, meanwhile, work by encoding images on to a beam of light and, using a special lens, transforming them into their Fourier components building-blocks that encode the thickness and direction of lines in the image, but not their position.

ECONOMIST: Optical recognition

His objective was to turn the Empire State Building into a state-of-the-art property with a restored image that would give it a unique competitive marketing edge.

WSJ: The Empire State Building's Luster Returns | By Ada Louise Huxtable

Hong Kong's Ming Pao calls for more transparency on how publically-donated funds are spent and reminds authorities to focus more on building proper earthquake-resistant buildings rather than luxurious government buildings and other "image projects".

BBC: China media: Quake response

With two piston-like windows on its eastern flank, this building looks a lot like a giant garment worker's sewing machine -- an appropriate image for a company such as Wacoal.

CNN: AFTER THE BANG