One recent example of a company illustrating this concept is Groupon.

FORBES: How Groupon is Fending Off Complacency

They are setting an example for organizations worldwide, illustrating their understanding of how important deploying IPv6 is to the future of the Internet.

FORBES: The Internet Gets Its First Global Upgrade: Happy World IPv6 Day

They have created, for example, an educational puppet show, illustrating, among other horrors, the dangers of distilling alcohol when there are elephants about: they are boozers as well as gourmands.

ECONOMIST: The battle to conserve India's elephants