After returning from World War II, the pair set up shop inside the Sapolio soap factory, owned by Morgan's father.

WSJ: Culture City: The Quarterly Wins the Race

When I did, I found myself in a shrilly lit, tiled space (reminiscent of a butcher shop) decorated here and there with pictures of Pope John Paul II.

FORBES: Editor's Note

Graff grew up on Commercial Road in London's gritty East End, where he spent his first seven years living in a single room with his Jewish Rumanian immigrant mother, behind the corner sweet shop his Russian father opened just before leaving to fight in World War II.

FORBES: King of Bling

Gibson runs Gibson's Goodies, a small ice cream shop in Wilmington, Ohio, that's been around since World War II.

CNN: Small business owners not sold on the candidates