That's the new thinking at IHOP (40, IHP), famous for its all-day breakfast menu.
That lets IHOP focus on collecting royalties and ad fees and on selling food.
Another area that IHOP would like to reinforce is its lunch and dinner business.
FORBES: IHOP's Natalia Franco On National Pancake Day And Free Pancakes
IHOP, it's not an International House of Pancakes, not even a national house of pancakes.
Arby's, Chili's, Denny's, McDonald's, IHOP and Burger King are within a five-minute drive.
Coming attractions, though, make IHOP stock worth its trailing multiple of 25.
IHOP's same-store sales advanced 5.6% for the first nine months of 2004.
Chances are the real Lorax would never have chosen to link his brand with Mazda or IHop or the Pottery Barn .
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
IHOP, and another case, in 1993, in which Amy and her husband had been questioned by the Bureau of Alcohol, Tobacco, and Firearms.
"Stewart is moving IHOP out of the real estate business and back into the pan-cake business, " says Brian McMahon, president of Thornburg Investment Management.
At the same time, IHOP has been weeding out low-performing franchisees.
Ms. Franco is a food and marketing veteran, who has held leadership positions with Burger King, Coca Cola, and General Mills prior to joining IHOP last September.
FORBES: IHOP's Natalia Franco On National Pancake Day And Free Pancakes
"At IHOP, our menu is all about choice and giving our guests a full range of items to choose from that fits their lifestyle, " spokesman Craig Hoffman said.
Other healthy choices: Burger King's oatmeal, IHOP's whole wheat blueberry pancakes, Outback Steakhouse's kids sirloin with apples and grapes, and Olive Garden's cheese ravioli with broccoli and orange juice.
DineEquity ( DIN - news - people ) after buying the Applebee's chain in late 2007, has maintained about 2, 000 Applebee's and 1, 400 IHOP units despite a significant sales slump.
If you are a pancake lover, chances are that you might be one of the more than 1 million people who will stop at IHOP tomorrow to celebrate National Pancake Day and enjoy free pancakes.
FORBES: IHOP's Natalia Franco On National Pancake Day And Free Pancakes
It's just IHOP, an acronym that throws its pancake heritage on to the ash heap of pancakery just so we can throw down to tilapia hollandaise in a place that's not exclusively a house of carbohydrate gorging of global proportions.
Yes, he has flipped positions more than the chief cook at IHOP, but he reportedly promised to caucus with the Democrats, and that was manna from heaven for a party facing the prospect of losing big in the House and the Senate.
应用推荐