The iHome offering marks another near-miss in the quest to find a fun and affordable MP3 alarm clock.

ENGADGET: Switched On: When Clock Meets Dock

The reason most people have never heard of iHome Audio is because the company is merely a new brand from 45-year old electronics company SDI Technologies.

ENGADGET: Switched On: When Clock Meets Dock

"In addition to using their tablets and smartphones for entertainment purposes, people are relying on them to perform more intricate office tasks as well, " said Evan Stein, Director of Marketing, iHome.

ENGADGET: iHome intros iDM5 Executive workstation for tablets / smartphones, priced at $130

The first iHome product introduced, the iPod Clock Radio, was an exceptional success that became the top-selling iPod accessory for the year, and firmly established iHome as the premier brand in the iPod electronics market.

ENGADGET: iHome intros iDM5 Executive workstation for tablets / smartphones, priced at $130

If you've been scratching your head wondering how a company like iHome Audio came out of nowhere to create a product that is now offered in stores like Circuit City and Target, you can put away the Selsun Blue.

ENGADGET: Switched On: When Clock Meets Dock