This is possible because with the lasers, the location of the ignition can be in the center of the air-fuel mixture, rather than just the portion closest to it.

FORBES: Replacing Spark Plugs With Lasers For A More Fuel-Efficient Car

Instead of sparking the ignition when the piston is close to top dead center (when the air is compressed), that spark occurs as the piston is pulling away, when the air pressure is at its most turbulent, creating much faster ignition and more power.

FORBES: How To Get 50 MPG Out Of Your Gasoline Engine

Last summer, we assembled a group at HyperIsland, the world-famous digital training center in Karlskrone, Sweden, for what we call Ignition Camp, an intense professional development program for our youngest colleagues showing the greatest promise.

FORBES: Welcome to the @ Work State of Mind