Would you be happy if it grows at 1% but can't fall in value, or 5% but it might also fall 5%?

BBC: Fergus Muirhead

If you were to create a separate category for Fox News and MSNBC though, social media would likely fall to second place on the negativity scale.

FORBES: Pew: Social Media, Especially Twitter, Relentlessly Negative Place for Election Talk

If you give the viewer the choice to watch the games on something other than TV, then TV ratings would fall, advertisers would insist upon paying less and the price for sponsorships and TV deals could plummet, so the thinking goes.

CNN: Analysis: Internet media banned from the Olympics